The AI-assisted inbox for local business
Pastel powers customer support, sales, and more for local businesses. Our AI auto-drafts all your responses. Our inbox unites emails, texts, and calls in one place for your team.
Trusted by top SMBs and startups
Key Features
Let AI auto-draft your messages
We train an AI on your past emails, website, and internal policies to pre-write all your messages. Save 10+ hours a week.
Unite all channels in one place
Answer customer emails, texts, calls, and (coming soon) Instagram and Facebook DMs in one tool. No more hopping between apps.
Share the load with your team
Easily add teammates and work from a shared inbox where you can claim messages, assign to each other, and (coming soon) comment internally.
Encourage customers to text, not call
74% of customers prefer to text. We help you push customers to text instead of call to make your team focused and efficient.
Know when you're talking to a VIP
Connect your customer data so you know when you're talking to a VIP. We support Shopify, with more integrations on the way.
Coming soon: automated follow-up
Missed a call? Waiting for a customer to confirm their order? Automatically follow up with customers to close more sales.
Our Story
While running a local bakery and a local delivery service, Amanda, Ted, and Anh spent hours a day on customer comms. They were constantly interrupted by customer calls, texts, emails, and DMs – but they knew it was important to provide great service. They built Pastel because it's the tool they wish they had. Running a small business can be exhausting and overwhelming. Pastel's goal is to give business owners the freedom to focus on what they love instead.
Our Plans
Starter
- ✅ AI auto-drafts your messages
- ✅ One inbox for emails, calls, & texts
- ✅ Accounts for you + 4 teammates
- ✅ Customer data from Shopify🚀 Coming soon: Instagram & Facebook
- 🚀 Coming soon: internal comments
- ❌ Coming soon: automated follow-ups❌ Coming soon: filter out sales emails
Growth
- ✅ AI auto-drafts your messages
- ✅ One inbox for emails, calls, & texts✅ Accounts for you and your teammates
- ✅ Customer data from Shopify🚀 Coming soon: Instagram & Facebook🚀 Coming soon: internal comments🚀 Coming soon: automated follow-ups🚀 Coming soon: filter out sales emails