The AI-assisted inbox for efficient teams

Pastel powers customer support, sales, and more for top SMBs & startups. Our AI auto-drafts all your responses. Our inbox unites emails, texts, and calls in one place for your team.

Trusted by top SMBs and startups

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Key Features

Let AI auto-draft your messages

We train an AI on your past emails, website, and internal policies to pre-write all your messages. Save 10+ hours a week.

How we can help you

Unite all channels in one place

Answer customer emails, texts, calls, and (coming soon) Instagram and Facebook DMs in one tool. No more hopping between apps.

How we can help you

Share the load with your team

Easily add teammates and work from a shared inbox where you can claim messages, assign to each other, and (coming soon) comment internally.

How we can help you

Encourage customers to text, not call

74% of customers prefer to text. We help you push customers to text instead of call to make your team focused and efficient.

How we can help you

Know when you're talking to a VIP

Connect your customer data so you know when you're talking to a VIP. We support Shopify, with more integrations on the way.

How we can help you

Coming soon: automated follow-up

Missed a call? Waiting for a customer to confirm their order? Automatically follow up with customers to close more sales.

How we can help you
95% of our support tickets are now written by Pastel's AI assistant. We're also able to set the brand voice we want and give the right responses based on our business policies. We cancelled our Zendesk subscription and never looked back.
Joseph Lai
Founder, Neon (YC W19)

Our Story

While running a local delivery business together, Amanda, Ted, and Anh spent hours a day on customer support. They were constantly interrupted by customer calls, texts, emails, and DMs – but they knew how important it was to stand for great customer service. They built Pastel because it's the tool they wish they had. Running SMBs and startups is exhausting and overwhelming. Pastel's goal is to make that journey just a little lighter. What if customer support was so simple a potato could do it? 🥔

Our Plans

Starter

Starting at
$3/day
for up to 5 teammates
  • ✅ AI auto-drafts your messages
  • ✅ One inbox for emails, calls, & texts
  • ✅ Accounts for you + 4 teammates
  • ✅ Customer data from Shopify
    🚀 Coming soon: Instagram & Facebook
  • 🚀 Coming soon: internal comments
  • ❌ Coming soon: automated follow-ups
    ❌ Coming soon: filter out sales emails

Growth

Starting at
Let's chat!
for 6+ teammates
  • ✅ AI auto-drafts your messages
  • ✅ One inbox for emails, calls, & texts
    ✅ Accounts for you and your teammates
  • ✅ Customer data from Shopify
    🚀 Coming soon: Instagram & Facebook
    🚀 Coming soon: internal comments
    🚀 Coming soon: automated follow-ups
    🚀 Coming soon: filter out sales emails