Pastel powers customer support, sales, and more for top SMBs & startups. Our AI auto-drafts all your responses. Our inbox unites emails, texts, and calls in one place for your team.
We train an AI on your past emails, website, and internal policies to pre-write all your messages. Save 10+ hours a week.
Answer customer emails, texts, calls, and (coming soon) Instagram and Facebook DMs in one tool. No more hopping between apps.
Easily add teammates and work from a shared inbox where you can claim messages, assign to each other, and (coming soon) comment internally.
74% of customers prefer to text. We help you push customers to text instead of call to make your team focused and efficient.
Connect your customer data so you know when you're talking to a VIP. We support Shopify, with more integrations on the way.
Missed a call? Waiting for a customer to confirm their order? Automatically follow up with customers to close more sales.
While running a local delivery business together, Amanda, Ted, and Anh spent hours a day on customer support. They were constantly interrupted by customer calls, texts, emails, and DMs – but they knew how important it was to stand for great customer service. They built Pastel because it's the tool they wish they had. Running SMBs and startups is exhausting and overwhelming. Pastel's goal is to make that journey just a little lighter. What if customer support was so simple a potato could do it? 🥔